The average European dealership email newsletter generates open rates of just 15-18% and click-through rates below 2%, yet automotive marketers continue investing thousands of euros monthly in these underperforming communications. This traditional “batch and...
The most challenging transition in today’s automotive customer journey occurs at the critical moment when digital engagement must transform into physical showroom visits. This pivotal conversion point—where virtual interest becomes tangible action—represents...
While most dealership marketing efforts focus relentlessly on vehicle sales, fixed operations quietly generate 49-62% of the average European dealership’s gross profit—yet receive a fraction of the marketing attention and technology investment. This profound...
In today’s European automotive landscape, marketers face unprecedented pressure to maximize the impact of every marketing euro while navigating a fundamentally changed customer journey. The path to vehicle purchase has transformed dramatically—with the average...
The European automotive landscape stands at a historic inflection point, with electric vehicles transforming from niche alternative to mainstream reality. This fundamental shift represents the most profound change in automotive technology since the introduction of the...
The moment a customer drives their new vehicle off the showroom floor marks not the end of the marketing journey, but rather its true beginning. This pivotal transition—from prospect to owner—fundamentally transforms the relationship between customer and brand,...
