Beyond OTAs: The 5 Email Flows That Drive Direct Hotel Revenue
Discover the strategic email sequences that turn your list into a direct booking engine without complex marketing or constant discounting
In today’s information-saturated environment, the ability to craft narratives that actually change minds has become the ultimate professional advantage.
Yet most “storytelling” advice remains superficial—focusing on structure and style while missing the psychological mechanisms that create genuine impact.
Storyhacking takes a fundamentally different approach. This 5-day master class reveals the science behind stories that bypass resistance, create lasting belief change, and drive meaningful action. You’ll discover not just what works, but precisely how and why it works—giving you repeatable systems rather than vague guidance.
Get The Free 5-Day Course
What You’ll Learn in This 5-Day Course
Day 1: The Direct Booking Framework
Discover the psychological principles behind successful direct booking strategies and how email flows fit into the larger picture of reducing OTA dependency.
Day 2: The Booking Recovery Flow
Learn how to implement an email sequence that recovers up to 20% of abandoned direct bookings before they head to OTAs.
Day 3: The Pre-Arrival Revenue Flow
Explore the email sequence that enhances the guest experience while driving ancillary revenue before arrival.
Day 4: The Stay Enhancement Flow
Master the art of on-property communication that improves the guest experience and sets the foundation for direct repeat bookings.
Day 5: The Post-Stay Loyalty Flow & Next Steps
Implement the email sequence that turns one-time guests into direct repeat bookers, plus get your complete implementation roadmap.
Your hotel is bleeding money to OTAs
You’ve built a property worth experiencing, but for every guest who books through Booking.com or Expedia, you’re losing 15-30% of your revenue.
The frustrating reality? You already have the tools to change this. Your email list is a direct channel to past and potential guests—people who have willingly given you permission to communicate with them.
Yet most hotels squander this opportunity with:
- Generic confirmations that do nothing but confirm
- Sporadic newsletters no one remembers
- Desperate last-minute promotions when occupancy dips
Meanwhile, OTAs continue claiming they “brought you the customer” while charging commissions on guests who might have booked directly.
Email is about creating systems
The difference between hotels that recapture direct bookings and those that don’t isn’t about sending more emails—it’s about sending the right emails at the right time.
Strategic email flows create automated systems that work 24/7 to drive direct revenue while you focus on delivering exceptional experiences.
These aren’t generic marketing messages. They’re carefully crafted sequences that respond to specific guest behaviors, addressing the exact moment a potential guest is making a booking decision.
Why worth your time?
converting specializes exclusively in email strategy for hospitality, automotive, and real estate brands. We don’t do social media. We don’t build websites. We create email systems that drive revenue while you sleep.
This focused expertise means we understand the unique challenges hotels face—from seasonal fluctuations to the competitive pressures of OTAs.
Our approach strips away unnecessary marketing complexity to focus on what actually works: strategic email flows that align with the guest journey and drive measurable business results.
- Practical strategies you can implement with your existing email platform
- Real-world approaches that work for properties of all sizes
- No generic marketing fluff or theoretical concepts
- Specific frameworks you can adapt to your unique property
Do you offer ongoing retainers?
Yes, we offer monthly retainers for clients who need regular email copywriting support. These include a set number of deliverables each month at a discounted rate compared to one-off projects.
What results can I expect?
Clients typically see 25-40% improvements in key metrics after implementing our email copy. For flows, this often means higher conversion rates; for newsletters, improved engagement; and for campaigns, better response rates.
While exceptional copy is crucial, results work in harmony with other elements of your marketing ecosystem. Your email list quality, landing page experience, and overall funnel optimization all play supporting roles in maximizing the performance of our copy. We focus on delivering the most impactful copy possible while helping you identify any other areas that might limit your results.
How do you maintain my brand voice?
Our comprehensive brief captures your brand voice characteristics, key messaging elements, and tone preferences.
We study your existing content to ensure consistency while enhancing conversion effectiveness.
What information do you need to get started?
After initial contact, we’ll share our detailed brief that covers your brand, audience, objectives, and specific project requirements. The more comprehensive your responses, the more effective our copy will be.
How does your no-meeting process work?
We use a structured brief to gather all necessary information upfront, followed by asynchronous communication. This eliminates time-consuming calls while ensuring we capture everything needed to create effective email copy for your specific industry and goals.
What's included in your email copywriting service?
You receive complete copy for your email flows, campaigns, or newsletters, including subject lines, pre-header text, body copy, and call-to-action language.
We also provide implementation notes to help your team set up the emails in your platform.
How long does the process take?
Typical turnaround times vary by project scope: 5-10 business days for email flows, and 4-8 days for campaigns and newsletters.
We’ll provide a specific timeline with your proposal.
Do you work with my email platform (Klaviyo, Mailchimp, etc.)?
Yes. While we don’t handle technical implementation, our copy works with all email platforms.