Let’s be honest—your boutique hotel’s email program probably isn’t working as hard as it should. I know that sounds harsh. After all, you’ve got the essentials covered: booking confirmations, pre-arrival information, maybe a monthly newsletter...
Your marketing team just spent three weeks debating whether your pre-arrival email should feature the word “discover” or “experience” in the subject line. They ran a rigorous A/B test, achieved statistical significance, and proudly reported a...
That beautiful email campaign announcing your hotel’s “limited time offer” just trained another 5,000 potential guests never to book at full price. The meticulously crafted subject line, “48-HOUR FLASH SALE: 30% OFF OUR BEST ROOMS,”...
Your most recent guest just had a spectacular stay at your property. They raved about the personalized service, loved your signature restaurant, and posted three Instagram stories featuring your meticulously designed lobby. At checkout, they enthusiastically told your...
The marketing director at a luxury hotel chain recently showed me their new AI-generated email sequence with unmistakable pride. “We’re saving thousands on copywriting costs,” he declared. “The AI creates all our emails now.” I scrolled...
