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Real insights. Sharp breakdowns. Proven flows.
No fluff, just conversion-focused thinking for brands who want email to actually perform
Beyond Discount Codes and Booking Confirmations: The Strategic Hotel Email System That Drives Direct Bookings While Building Premium Perception
Let's be honest—your boutique hotel's email program probably isn't working as hard as it should. I know that sounds harsh. After all, you've got the essentials covered: booking confirmations, pre-arrival information, maybe a monthly newsletter with your latest...
The Testing Hierarchy: What to Optimize First in Your Hotel Email Flows for Maximum Revenue Impact
Your marketing team just spent three weeks debating whether your pre-arrival email should feature the word "discover" or "experience" in the subject line. They ran a rigorous A/B test, achieved statistical significance, and proudly reported a 1.2% improvement in open...
Dynamic Pricing Psychology in Email: How to Present Rate Variations Without Training Guests to Wait for Discounts
That beautiful email campaign announcing your hotel's "limited time offer" just trained another 5,000 potential guests never to book at full price. The meticulously crafted subject line, "48-HOUR FLASH SALE: 30% OFF OUR BEST ROOMS," didn't just drive immediate...
OTA Defense Strategies: Email Sequences That Reclaim Your Guest Relationships
Your most recent guest just had a spectacular stay at your property. They raved about the personalized service, loved your signature restaurant, and posted three Instagram stories featuring your meticulously designed lobby. At checkout, they enthusiastically told your...
AI and Automation Without the Awkwardness: Why Expert-Crafted Email Flows Still Outperform in the Era of AI-Everything
The marketing director at a luxury hotel chain recently showed me their new AI-generated email sequence with unmistakable pride. "We're saving thousands on copywriting costs," he declared. "The AI creates all our emails now." I scrolled through the sequence, nodding...
The Multi-Property Email Strategy: Building Brand Consistency Without Sacrificing Local Relevance
Your corporate marketing team just spent six months developing the perfect brand standards guide for email marketing. The 78-page document meticulously details every aspect of your visual identity—from precise color codes to exact padding measurements between...
The Seasonal Demand Equalizer: Email Strategies That Fill Your Shoulder Periods
Your revenue manager just delivered the quarterly forecast, and there's that familiar pit in your stomach. October-November? Bleeding red. Late January through March? A financial wasteland. Those awkward weeks between summer holidays? Staff costs exceeding room...
Email Flow Integration: Connecting Your Sequences to Create a Seamless Guest Experience
Your welcome sequence is a masterpiece of conversion psychology. Your pre-arrival emails artfully balance anticipation-building with ancillary revenue generation. Your post-stay messages skillfully nurture guests toward return visits. And yet, somehow, the whole still...
The Implementation Reality Check: What Actually Happens When Hotels Try Building Advanced Email Flows
Five months ago, the marketing director at a luxury boutique hotel announced their ambitious email marketing overhaul with genuine enthusiasm. The plan was perfect: three months to develop six sophisticated email flows that would revolutionize their guest...
The Post-Stay Profit Multiplier: Transforming Departed Guests Into Revenue Engines
That "thank you for staying with us" email you sent yesterday? The one with the generic satisfaction survey and 10% discount code for future bookings? Your guest deleted it without reading past the subject line. Not because they didn't enjoy their stay—they did—but...
Cancellation Prevention Architecture: The Email Strategy That Saves Bookings (And Revenue)
That beautiful luxury suite you just sold for €950 a night? There's a 24% chance it will cancel before arrival. The meticulously planned wedding booking worth €45,000? It's sitting at a 15% cancellation risk despite the signed contract. Your perfectly curated wellness...
The Invisible Guest Journey: Email Touchpoints Most Hotels Completely Miss
Your hotel has a welcome sequence, pre-arrival emails, and a perfunctory post-stay "thanks for visiting" message. Congratulations—you've mastered the obvious. You've also completely missed the most psychologically powerful moments in the guest journey. While your...
Before and After: Three Hotel Email Transformations (And the Revenue They Generated)
The best-kept secret in the hotel industry isn't the recipe for that signature welcome cocktail or the thread count on your premium suites. It's the staggering revenue gap between properties with systematized email flows and those still sending glorified brochures to...
Email Flows vs. Campaigns: When to Use Which and Why Most Hotels Get This Completely Wrong
That "monthly newsletter" your marketing team religiously sends to your entire database? The one announcing your seasonal package, featuring your chef's new menu, and reminding guests about your spa services all in one convenient email? It's probably costing you tens...
The No-Meeting Email Project: How Leading Hotels Are Implementing Sophisticated Email Programs Without Getting on a Single Call
Your marketing director just spent 22 hours in meetings about your new welcome sequence. That's nearly three full workdays consumed by kickoff calls, strategy sessions, copywriting reviews, design discussions, and implementation check-ins. Meanwhile, the actual...
The Email Flow ROI Calculator: Why Smart Hotels Are Buying Expertise Instead of Building It
Your marketing director just spent €12,000 and four months building an in-house welcome sequence. The result? A series of beautiful emails that perfectly capture your brand voice, feature stunning property photography, and generate exactly zero reduction in...
Email Flow Implementation Guide: How to Launch Professional Sequences Without Derailing Your Marketing Team
That stunning welcome sequence you've been planning for six months? The one with seven perfectly crafted touchpoints mapping the entire guest journey from booking to arrival? It's still sitting in your "Q2 Projects" folder, now neatly relabeled "Q4 Priorities."...
Beyond Open Rates: How to Measure Your Hotel Email Flows on Metrics That Actually Matter to Your Bottom Line
Your marketing team just celebrated hitting a 35% open rate on your latest pre-arrival campaign. The champagne is flowing. The congratulatory emails are flying. Everyone feels like email marketing heroes. Meanwhile, your pre-arrival ancillary revenue hasn't budged....
The 72-Hour Window: Why Most Hotels Completely Mishandle the Most Profitable Moments in the Guest Journey
That beautiful pre-arrival email your marketing team spent three weeks perfecting? The one with the stunning hero image of your infinity pool at sunset and prose worthy of a Pulitzer? Your guest probably deleted it without reading a word. Not because it wasn't...
The Information Hierarchy: What to Include in Your Hotel Email Brief (In Order of Importance)
I've seen luxury hotels with immaculate lobbies, Michelin-starred restaurants, and design features worthy of architectural magazines consistently send out emails that might as well say "We have rooms. Book one." The disconnect is jarring. But even more revealing is...
Email Flow Selection Framework: Matching the Right Sequences to Your Hotel’s Actual Business Challenges
Most hotels approach email marketing with the tactical equivalent of throwing a handful of darts at a board while blindfolded. They implement whatever flows their ESP suggests as "standard" or whatever their competitors seem to be doing. The result? A hodgepodge of...
The Perfect Hotel Email Brief: What Your Copywriter Needs to Create High-Converting Hospitality Emails
Your hotel is spending thousands on beautiful photography, investing in sophisticated email platforms, and paying good money for copywriting—yet somehow your email results remain frustratingly mediocre. What if the problem isn't your copywriter's talent, your email...
The Brief-Writing Workshop: How Hospitality Managers Can Create Email Briefs That Actually Drive Revenue
Your email copywriter can't read your guests' minds—and they certainly can't read yours. Yet most hotel brief templates seem designed with the assumption that writers possess some supernatural ability to extract your property's unique value proposition, guest pain...
Copy That Converts: The Psychological Triggers That Transform Hotel Emails from Announcements to Revenue Engines
Your marketing director just proudly shared the latest pre-arrival email sequence. It's visually stunning, meticulously branded, and features exquisite property photography. The subject line perfectly captures your brand voice, the mobile rendering is flawless, and...
The Newsletter Reimagined: Building Anticipation and Driving Revenue Between Stays
Most design-forward hotels treat newsletters as forgettable afterthoughts—generic promotional vehicles that blend into inbox noise rather than distinctive brand touchpoints that maintain connection and drive revenue between physical stays. This fundamental oversight...
The Year-Round Email Canvas: Orchestrating Dynamic Campaigns for Experience-Centric European Hotels
Experience-centric European hotels possess an extraordinarily rich canvas for email marketing that extends far beyond standard promotional calendars—yet most properties limit themselves to generic seasonal offers, basic pre-arrival sequences, and occasional event...
The Stay Enhancer: Leveraging Email to Elevate Guest Experiences Across Every Context
While most hotels limit on-property email communication to transactional messaging about Wi-Fi codes and check-out times, innovative hospitality concepts have an extraordinary opportunity to transform in-stay emails into experience enhancers that significantly elevate...
Overcoming OTA Dependency: Email Sequences that Drive Direct Bookings without Sacrificing Rate
Community-focused hotels face a particularly painful OTA dependency cycle that threatens their very essence—their distinctive designs and experiences attract premium commissions (often 25%+) while simultaneously requiring higher investment in physical spaces and...
Culinary Storytelling: Using Email to Showcase Local Gastronomy and Drive Restaurant Revenue
Food and beverage operations represent 20-30% of total revenue for design-forward European hotels, yet most properties dramatically underutilize email as a driver of restaurant engagement—with only 12% of pre-arrival communications featuring meaningful culinary...
The Pre-Arrival Countdown: Timing and Psychology of Guest Communication
Most design-forward hotels meticulously craft their physical experiences down to the smallest detail, yet systematically botch the psychological timing of pre-arrival communications—sending messages when it's convenient for their operations rather than when guests are...
Ancillary Revenue Optimization: Pre-Arrival Dining, Spa and Experience Bookings
Design-forward hotels invest extraordinary resources in creating distinctive environments and experiences, yet systematically leave 82% of their potential ancillary revenue on the table by approaching pre-arrival marketing as mere information sharing rather than...
Beyond the Blast: How Dealerships Are Transforming Generic Newsletters into Revenue-Generating Customer Journeys
The average European dealership email newsletter generates open rates of just 15-18% and click-through rates below 2%, yet automotive marketers continue investing thousands of euros monthly in these underperforming communications. This traditional "batch and blast"...
The Digital-to-Showroom Bridge: Email Strategies That Transform Online Browsers into Showroom Buyers
The most challenging transition in today's automotive customer journey occurs at the critical moment when digital engagement must transform into physical showroom visits. This pivotal conversion point—where virtual interest becomes tangible action—represents both the...
Service Department Goldmine: Email Automation Strategies That Maximize Fixed Operations Revenue
While most dealership marketing efforts focus relentlessly on vehicle sales, fixed operations quietly generate 49-62% of the average European dealership's gross profit—yet receive a fraction of the marketing attention and technology investment. This profound...
Make Every Euro Work Harder: How Email Automation Supercharges Your Entire Stack
In today's European automotive landscape, marketers face unprecedented pressure to maximize the impact of every marketing euro while navigating a fundamentally changed customer journey. The path to vehicle purchase has transformed dramatically—with the average...
Electric Vehicle Marketing: Email Strategies for the Transition Era
The European automotive landscape stands at a historic inflection point, with electric vehicles transforming from niche alternative to mainstream reality. This fundamental shift represents the most profound change in automotive technology since the introduction of the...
From Purchase to Repurchase: Building Effective Post-Sale Email Journeys
The moment a customer drives their new vehicle off the showroom floor marks not the end of the marketing journey, but rather its true beginning. This pivotal transition—from prospect to owner—fundamentally transforms the relationship between customer and brand,...
Subject Line Science for Automotive Email Success
The battle for attention in the European automotive customer's inbox has never been more competitive. With the average professional receiving 121 emails daily and deciding whether to open or delete most messages in under three seconds, subject lines have become the...
The Art of Segmentation for Automotive Marketers
The difference between mediocre and exceptional automotive email marketing doesn't lie in clever creative or sophisticated technology—it's rooted in the fundamental understanding of who receives your communications. While most European automotive brands have...
The 90-Day Revenue Recovery Plan: How Dealerships Are Reclaiming Lost Opportunities Through Email Automation
The modern automotive customer journey has fundamentally transformed, yet most dealership follow-up systems remain stubbornly rooted in practices designed for a bygone era. While today's car buyers spend 61-74% of their consideration journey in digital channels, many...
Designing Welcome Sequences That Convert First-Time Visitors Into Buyers
The welcome sequence is your brand's digital handshake. That initial series of emails following a visitor's first subscription represents your brand's most valuable conversion opportunity. With open rates averaging 50-60%—approximately four times higher than...
The Science of Timing: When to Send Emails Based on Your Customer’s Buying Cycle
Timing isn't just a detail in email marketing—it's a conversion multiplier. The same perfectly crafted email can produce dramatically different results depending on when it reaches your customer's inbox. Research from Campaign Monitor reveals that emails sent at...
Crafting Subject Lines That Create Irresistible Curiosity Gaps
The battle for attention is won or lost in the subject line. In the crowded arena of the inbox, where the average professional receives over 120 emails daily, your subject line serves as the critical gateway to engagement. No matter how compelling your email...
Conversion Psychology: How to Write Emails That Trigger the Buy Response
The distance between an opened email and a completed purchase is vast. While getting subscribers to open your messages represents an essential first step, the true measure of email marketing success for eCommerce brands lies in conversion—moving readers from...
The Psychology Behind High Open Rates: Understanding Your Customer’s Inbox Behavior
The battle for attention begins in the inbox. Every day, your customers face an avalanche of emails competing for their limited time and attention. The average professional receives 121 emails daily, creating a high-stakes environment where split-second decisions...
Why Email Marketing Still Outperforms Social Media for eCommerce Revenue
The numbers don't lie. While social media platforms continue to dazzle with flashy features and ever-expanding user bases, email marketing quietly maintains its position as the undisputed revenue champion for eCommerce brands. The average ROI for email marketing...
The Teaching Email Framework: Structures That Educate While They Engage
The difference between emails that create passive consumption and those that generate active learning lies entirely in their structural design. While most educational emails simply deliver information, truly effective teaching emails create deliberate learning...
The VIP Nurture Sequence: Cultivating Your Most Valuable Customers Through Thoughtful Communication
The most overlooked opportunity for craftsmanship-centered brands lies not in acquiring new customers but in transforming existing ones into passionate lifetime advocates. While most marketing resources focus on the top of the funnel, the true compounding value...
Education Over Persuasion: The Strategic Shift That Changes Everything for Quality Brands
The most profound strategic advantage for craftsmanship-centered brands isn't found in persuasion tactics but in transforming customers through genuine education. While conventional marketing focuses on convincing potential customers to buy, education-centered...
Deep Learning vs. Quick Tips: Finding the Right Depth for Educational Emails
The most agonizing dilemma for knowledge-focused creators lies in deciding how deep to dive in their educational emails. Go too deep, and you risk overwhelming subscribers with complexity they aren't ready to absorb. Stay too surface-level, and you fail to...
Let’s talk emails
Tell us about your business, and we’ll start a focused conversation about your email needs. Our no-meeting approach means better results without the time burden.
After submitting this form, you’ll receive a personal response within 24 hours with specific questions tailored to your situation. This is how we work—focused, efficient communication that respects your time while delivering exceptional email copy.
Quick Answers
Key information to help you decide if our approach is right for you.
How does your no-meeting process work?
We use a structured brief to gather all necessary information upfront, followed by asynchronous communication. This eliminates time-consuming calls while ensuring we capture everything needed to create effective email copy for your specific industry and goals.
What's included in your email copywriting service?
You receive complete copy for your email flows, campaigns, or newsletters, including subject lines, pre-header text, body copy, and call-to-action language.
We also provide implementation notes to help your team set up the emails in your platform.
How long does the process take?
Typical turnaround times vary by project scope: 5-10 business days for email flows, and 4-8 days for campaigns and newsletters.
We’ll provide a specific timeline with your proposal.
Do you work with my email platform (Klaviyo, Mailchimp, etc.)?
Yes. While we don’t handle technical implementation, our copy works with all email platforms.
What information do you need to get started?
After initial contact, we’ll share our detailed brief that covers your brand, audience, objectives, and specific project requirements. The more comprehensive your responses, the more effective our copy will be.
How do you maintain my brand voice?
Our comprehensive brief captures your brand voice characteristics, key messaging elements, and tone preferences.
We study your existing content to ensure consistency while enhancing conversion effectiveness.
What results can I expect?
Clients typically see 25-40% improvements in key metrics after implementing our email copy. For flows, this often means higher conversion rates; for newsletters, improved engagement; and for campaigns, better response rates.
While exceptional copy is crucial, results work in harmony with other elements of your marketing ecosystem. Your email list quality, landing page experience, and overall funnel optimization all play supporting roles in maximizing the performance of our copy. We focus on delivering the most impactful copy possible while helping you identify any other areas that might limit your results.
Do you offer ongoing retainers?
Yes, we offer monthly retainers for clients who need regular email copywriting support. These include a set number of deliverables each month at a discounted rate compared to one-off projects.
Prefer a quick call?
Unlock the hidden revenue in your email list with a focused conversation. No pitch decks, no generic solutions—just strategic insights tailored to your specific challenges.
Schedule a 30-minute discovery call
During this focused session, we’ll:
- Identify the biggest opportunities in your current email approach
- Pinpoint where your brand experience breaks down in the inbox
- Outline specific flows that would deliver the highest immediate ROI
- Answer your questions about our specialized approach
You’ll walk away with actionable insights whether you decide to work with us or not. And unlike typical agency calls, we respect your time—we stick to 30 minutes.
Grzegorz Fijałkowski
Head of Growth
grzegorz@converting.email