we turn emails into your 24/7 revenue engine using behavioral psychology
we create strategic email flows based on how customers actually make purchase decisions — not how marketers hope they do
your email list is worth more than you think
What happens when someone joins your email list?
For most brands, the answer is… not much.
Generic welcome messages. Inconsistent newsletters. Forgettable promotions.
This is costing you in three ways:
lost immediate revenue
immediate revenue from leads that never convert
lost lifetime value
lifetime value from customers who never return
lost referrals
referrals from experiences that don’t inspire sharing
The most frustrating part? You already have everything you need.
What’s missing is the strategic framework that turns email subscribers into actual revenue.
while marketers chase trends, email delivers results
Most marketers are obsessed with the latest platform, the newest AI tool, or whatever trendy tactic is being hyped this month. They chase engagement, followers, and metrics that look good in presentations but rarely translate to revenue.
Meanwhile, the fundamentals that actually drive business results get treated as an afterthought.
That’s email marketing.
Email. It’s not sexy. It’s not cool. It won’t win innovation awards.
But it consistently delivers results without the bells and whistles:
- 4000% average ROI (not a typo)
- 40× more effective than social media for customer acquisition
- 70% of all email-generated sales come from automated sequences
- 99% of consumers check their inbox daily (try getting that consistency elsewhere)
Why does email outperform everything else?
- It builds relationships instead of interrupting experiences
- It focuses on conversion rather than vanity metrics
- It speaks directly to people who already showed interest
- It’s permission-based (unlike most advertising)
- It’s immune to algorithm changes
- It’s a direct connection that you actually own
The question isn’t whether email works.
The question is why yours isn’t working harder.
average email marketing ROI according to Litmus
more effective than social media for customer acquisition
%
of all email-generated sales come from automated sequences
%
of users claim to check their inbox at least once a day
converting emails into revenue
Email Flows
Automated sequences that work 24/7
These keep selling while you focus on running your business. They move prospects to customers, visitors to bookings, and buyers to advocates through messages that trigger at exactly the right moment.
- Welcome sequences that actually convert subscribers
- Abandonment recovery that reclaims lost revenue
- Post-purchase flows that create repeat customers
- Re-engagement sequences that reactivate dormant relationships
Email Campaigns
Messages that drive specific business outcomes
Not the desperate discount promotions everyone ignores. These convert through strategic storytelling that makes your brand the obvious choice.
- Product launches that create genuine excitement
- Seasonal promotions that maintain your premium positioning
- Event announcements that drive actual registration
- Educational series that establish real authority
Newsletters
Communications that build relationships between purchases
Not the boring corporate updates everyone ignores. These transform standard information into compelling narratives that people actually open, read, and respond to.
- Content that delivers actual value (not thinly veiled promotions)
- Stories that strengthen emotional connection
- Insights that position you as essential
- Community-building that drives loyalty and advocacy
Strategy & Consultations
Ongoing guidance that gets results
We won’t waste your time with vague theories or complicated frameworks. We analyze what’s actually happening with your customers and fix the gaps in your email approach.
- Customer journey analysis that finds conversion opportunities
- Email system audits that identify what’s broken and how to fix it
- A/B testing guidance that drives continuous improvement
- Regular performance reviews that connect email to actual revenue
We can take complete care of your email marketing or work alongside your team to improve what you’re already doing.
Insights from the top industry experts:
we only do email, that’s why we’re better
While most agencies spread themselves thin across dozens of services, we’ve gone deep on one thing: creating email copy and strategy that converts.
Our singular focus around email marketing has revealed something most marketers miss: effective email isn’t about clever subject lines or pretty templates. It’s about creating strategic sequences that align with how real humans make decisions across their journey.
This specialized expertise lets us create email copy that captures what makes your brand worth choosing—your unique approach, story, or personality—and translates it into messages that drive revenue without sacrificing what makes you different.
And we can do it all without a single meeting.
Dawid Winiarski
Email Strategist & Copywriter
%
click-through rate on pre-arrival experience upgrades with personalized recommendations
%
potential shift from OTA to direct bookings through strategic email sequences
%
higher repeat booking rates through post-stay relationship development
%
increase in average review scores correlating with strategic on-property email
hospitality email marketing
hotels are bleeding 55% of bookings to OTAs
The hospitality industry is caught in a painful paradox: you invest millions in creating distinctive experiences, but then surrender control of your guest relationships to OTAs that reduce you to a commodity.
Every direct booking lost to Booking.com or Expedia costs you 15-25% in commissions. For a typical 45-room property, that’s €85,000+ annually disappearing from your bottom line.
Meanwhile, these platforms collect your guests’ data, control the pre-stay communication, and then actively market your competitors to your past guests.
It’s not just about the commission costs. It’s about who owns the guest relationship.
Our emails reclaim direct bookings and build direct relationships:
- Abandonment recovery that converts started-but-not-completed direct bookings
- Pre-arrival sequences that build anticipation while driving ancillary revenue
- On-property communications that enhance the guest experience in real-time
- Post-stay relationships that bring guests back directly for future visits
These aren’t generic hotel emails. They’re carefully crafted sequences that communicate your property’s unique character and create genuine connection before, during, and after the stay.
The most successful properties don’t just create great experiences during the stay—they extend their hospitality into the digital realm. Every touchpoint becomes an opportunity to strengthen the direct relationship and reduce OTA dependency.
With the right email frameworks, your digital presence can be as distinctive as your physical one.
%
shorter sales cycles with strategic nurture sequences
%
increase in past-client referrals
%
higher inquiry-to-viewing conversion rates
%
of transactions influenced by email communication
real estate email marketing
property sales cycles average 120+ days, most follow-up emails stop after 7
Real estate involves some of the longest sales cycles in business. Prospects spend months—sometimes years—considering properties before making a decision.
Yet most property professionals use the same email approach as businesses selling $50 products: a week of “just checking in” messages followed by silence.
By day 8, most prospects have been abandoned by the very professionals who should be nurturing them through this extended decision process.
This creates a fundamental disconnect – high-value assets with extended consideration periods being marketed through short-term communication strategies.
Our emails maintain relationship quality throughout the entire decision process:
- Long-term nurture sequences that maintain engagement without being annoying
- Property showcase flows that highlight distinctive features beyond standard listing photos
- Neighborhood narratives that create emotional connection to locations
- Post-transaction programs that transform past clients into ongoing referral engines
These aren’t generic check-ins. They’re strategically timed communications that address specific stages in the property consideration process.
Real estate decisions aren’t just rational—they’re deeply emotional. Our frameworks acknowledge both aspects, providing practical information while building emotional connection to properties and locations.
%
of automotive consideration happens in digital channels
%
of prospects lost without proper digital nurturing
%
increase in lead-to-sale conversion with strategic email frameworks
%
boost in service department revenue through email marketing
automotive email marketing
most dealers lose 78% of leads between website and showroom
The stats don’t lie. Car buyers spend 70% of their buying journey in digital channels before ever contacting a dealer. They research models, read reviews, compare prices, and narrow down options—all before you even know they exist.
Then they finally submit a form on your website.
And what happens next? Most dealerships respond with the same bland “just checking in” emails they’ve used since 2010. Generic templates that completely ignore the specific vehicle the prospect was interested in. No wonder 78% of these leads ghost you before ever setting foot in your showroom.
It’s a fundamental disconnect. Sophisticated digital research followed by outdated email communication.
We implement emails to bridge this gap with:
- Website-to-showroom flows that convert researchers to visitors
- Vehicle-specific sequences that highlight actual benefits (not just features)
- Test drive follow-ups that convert experiences into purchases
- Service retention programs that keep customers coming back
We create email sequences aligned with the actual car-buying journey—from initial research to purchase decision to long-term ownership.
This isn’t about sending more emails. It’s about sending the right emails at the right time. Emails that acknowledge where the prospect is in their decision process and provide exactly what they need to take the next step.
The difference between generic follow-ups and strategic sequences isn’t just better engagement—it’s actual showroom traffic that converts to sales.
how we work (hint: no zoom required)
Our philosophy is simple: exceptional email marketing combines compelling copywriting with strategic customer journeys. We don’t rely on templates or formulas—we create customized email flows that capture your brand’s unique voice while driving measurable results.
What sets our process apart:
- Industry-specific expertise in automotive, hospitality, and real estate markets
- Psychology-driven email sequences based on customer decision journeys
- Custom-crafted copy that resonates with value-driven audiences
- Brand voice alignment that maintains your distinctive positioning
- Results-focused approach that prioritizes conversion metrics
Our streamlined process eliminates unnecessary meetings while maintaining quality and effectiveness. We handle the complexity of email copywriting so you can focus on what you do best: running your business.
1. Comprehensive brief
Our detailed questionnaire captures your brand essence, audience needs, and business objectives—replacing lengthy discovery calls with focused, efficient information gathering.
2. Flow architecture
We design a strategic email sequence tailored to your specific customer journey and business goals, mapping out each message’s purpose and timing.
3. Custom copy development
Your email sequence is crafted with messaging that authentically reflects your brand voice while incorporating proven conversion principles for your industry.
4. Ready-to-implement delivery
Receive your complete email copy package with implementation notes, technical suggestions, and optimization recommendations—everything your team needs for successful execution.
email insights & strategy
Designing Welcome Sequences That Convert First-Time Visitors Into Buyers
The welcome sequence is your brand's digital handshake. That initial series of emails following a visitor's first subscription represents your brand's most valuable conversion opportunity. With open rates averaging 50-60%—approximately four times higher than...
The Science of Timing: When to Send Emails Based on Your Customer’s Buying Cycle
Timing isn't just a detail in email marketing—it's a conversion multiplier. The same perfectly crafted email can produce dramatically different results depending on when it reaches your customer's inbox. Research from Campaign Monitor reveals that emails sent at...
Crafting Subject Lines That Create Irresistible Curiosity Gaps
The battle for attention is won or lost in the subject line. In the crowded arena of the inbox, where the average professional receives over 120 emails daily, your subject line serves as the critical gateway to engagement. No matter how compelling your email...
Conversion Psychology: How to Write Emails That Trigger the Buy Response
The distance between an opened email and a completed purchase is vast. While getting subscribers to open your messages represents an essential first step, the true measure of email marketing success for eCommerce brands lies in conversion—moving readers from...
The Psychology Behind High Open Rates: Understanding Your Customer’s Inbox Behavior
The battle for attention begins in the inbox. Every day, your customers face an avalanche of emails competing for their limited time and attention. The average professional receives 121 emails daily, creating a high-stakes environment where split-second decisions...
Why Email Marketing Still Outperforms Social Media for eCommerce Revenue
The numbers don't lie. While social media platforms continue to dazzle with flashy features and ever-expanding user bases, email marketing quietly maintains its position as the undisputed revenue champion for eCommerce brands. The average ROI for email marketing...
let’s talk emails
Tell us about your business, and we’ll start a focused conversation about your email needs.
After submitting this form, you’ll receive a personal response within 24 hours with specific questions tailored to your situation. This is how we work—focused, efficient communication that respects your time while delivering exceptional email copy.
Do you offer ongoing retainers?
Yes, we offer monthly retainers for clients who need regular email copywriting support. These include a set number of deliverables each month at a discounted rate compared to one-off projects.
What results can I expect?
Clients typically see 25-40% improvements in key metrics after implementing our email copy. For flows, this often means higher conversion rates; for newsletters, improved engagement; and for campaigns, better response rates.
While exceptional copy is crucial, results work in harmony with other elements of your marketing ecosystem. Your email list quality, landing page experience, and overall funnel optimization all play supporting roles in maximizing the performance of our copy. We focus on delivering the most impactful copy possible while helping you identify any other areas that might limit your results.
How do you maintain my brand voice?
Our comprehensive brief captures your brand voice characteristics, key messaging elements, and tone preferences.
We study your existing content to ensure consistency while enhancing conversion effectiveness.
What information do you need to get started?
After initial contact, we’ll share our detailed brief that covers your brand, audience, objectives, and specific project requirements. The more comprehensive your responses, the more effective our copy will be.
How does your no-meeting process work?
We use a structured brief to gather all necessary information upfront, followed by asynchronous communication. This eliminates time-consuming calls while ensuring we capture everything needed to create effective email copy for your specific industry and goals.
What's included in your email copywriting service?
You receive complete copy for your email flows, campaigns, or newsletters, including subject lines, pre-header text, body copy, and call-to-action language.
We also provide implementation notes to help your team set up the emails in your platform.
How long does the process take?
Typical turnaround times vary by project scope: 5-10 business days for email flows, and 4-8 days for campaigns and newsletters.
We’ll provide a specific timeline with your proposal.
Do you work with my email platform (Klaviyo, Mailchimp, etc.)?
Yes. While we don’t handle technical implementation, our copy works with all email platforms.
let’s turn your email list into a revenue engine
Unlock the hidden revenue in your email list with a focused conversation. No pitch decks, no generic solutions—just strategic insights tailored to your specific challenges.
Schedule a 30-minute discovery call
During this focused session, we’ll:
- Identify the biggest opportunities in your current email approach
- Pinpoint where your brand experience breaks down in the inbox
- Outline specific flows that would deliver the highest immediate ROI
- Answer your questions about our specialized approach
You’ll walk away with actionable insights whether you decide to work with us or not.
Grzegorz Fijałkowski
Head of Growth
grzegorz@converting.email